Today the entire world is ruled by the intern space. It is hard to find someone who do not have access to the online space. So people would live to get anythingstarting from information to their apparels from the online world. Thus the online space has become a junction where youcan find a lot of traffic. In this situation it is important to learn importance of user generated content within the digital world. Because the entire online world is a market for advertisements and every business loves to get its place in the online.

What is UGC?

User generated content (UGC) is a content that is produced by the common people without expecting nothing in return. That is, the UGC has no business motive in its creation and so it is considered t be reliable by the people. It has agreat power to attract people because it is trustworthy and honest in mots of the cases. Today manymarketing firms are working towards the UGC and this could explain the importance of user generated content today. In addition it is an easy way to build customer relationship by using your previouslyexistingcustomers. So the users of a particular product coms together with the help of this UGC and in turn this acts as a great advertisement technique too.

UGC means not only written text but it can be a photo or video uploaded by the user. Think about a user uploading the positive review of smartphone and this will be helpful to the future buyers. It can act as a guide and at the same time it may turn into an indirect advertisement for that particular smartphone.

How it is significant?

• The recent studies have confirmed that UGC has a great advantage in increasing the traffic. A website with UGC attracts more traffic than a website that do not have a user content.
• People are increasingly aware of the marketing tricks of the advertisements. So they no longer believe in the marketers. But UGC could act as a social acceptance for a particular product. So it crates a form of desire within the buyers.
• UGC has a customer oriented view because it is created by an already existing user. So it is pin point and has direct effects in clearing the doubts of the people who want to buy a product.
• UGC is honest and the credibility of the information is doubtful.